The people and the science behind Truly Valuable

Prof. Dr. Rudy Moenaert and Mariska Brosens joined forces to create Truly Valuable. Sharing a passion for outside-in strategies, they bring together consultancy experience and service, and an analytical and academic skillset.

Mariska Brosens

Senior business consultant and entrepreneur, Mariska Brosens helps organisations shape their leading and market-oriented positioning as Truly Valuable founder and partner. As an entrepreneur, she supports and gives oxygen to new product & service developments in this area. Known for building a solid strategic framework that gives direction, she takes organisations on a positive journey of change and has expertise in creating valuable people & organisation strategies.

Mariska Brosens
Rudy Moenaert

Prof. Dr. Rudy Moenaert

Prof. Dr. Rudy Moenaert is a Flemish academic, specialized in marketing and innovation management. He is full Professor of Strategic Marketing at the TIAS School for Business and Society and Academic Director of the Executive Master of Marketing & Customer Management Program.  Prior to joining TIAS, he taught at Ghent University, TU Delft, VUB, Nyenrode Business University and Vlerick Business School. As Truly Valuable methodology advisor and inspirator, he leads inspirational sessions and webinars on market orientation.

Jimke Donkers

Jimke Donkers takes her Master’s in Business and Financial Engineering to new heights with a can-do mentality. Her early passion for entrepreneurship and retail has turned her into the market orientation aficionada she is today as Truly Valuable project & program manager.

Jimke Donkers
Els Dhaeze

Els Dhaeze

Els Dhaeze is Truly Valuable consultant, which makes perfect sense, since she’s a keynote speaker, writer, award judge, CX expert and change facilitator. So, as consultant for Truly Valuable, she is your go-to contact person for sharing experience with strategic and operational advice on the steep climb to truly market-oriented thinking and acting.